e-mail: slruff@comcast.net

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Illustration & Design - Styles range from simple black & white graphics to very realistic full color illustrations. See online PDF brochures for a variety of styles. brochure1 (996K), brochure2 (1.16MB)
Computer graphics- using Mac programs including Illustrator, Photoshop, ImageReady. Desktop publishing is done using InDesign, Quark Xpress, and Pages. Web site creation with Dreamweaver. Although I am primarily Mac based, I also have a PC and am familiar with working with files between the two platforms.

Conventional Artwork- Color pencils, color markers, pen & ink (both technical and flexible quill), brush & ink, watercolor, gouache, pastel, oil paint, acrylic paint, cut paper, clay, acrylic clay.

Wildlife Paintings - watercolor & oils
Landscape - fundraiser print for Friends of Fox Chase Farm

Web - Web graphics and site production using Dreamweaver and other tools.

Create, design & maintain e-commerce sites done primarily in Miva Merchant v 4 - 5.5
www.pennstateind.com - woodworking tools and kits. Dust collection systems.
www.psikitsandbeads.com - informational specialty companion site to main store
www.psischools.com - Wordpress informational site for specialty division

www.laughingbearbatik.com - cotton batik clothing for infants, children and women

www.cowtownstamps.com simple e-commerce store in Miva Merchant www.claudiarose.com simple e-commerce store in Miva Merchant

www.kenlaager.com - portfolio website
The Inn at Phillips Mill - design of html website for this historic, French country restaurant and inn in Bucks County, PA

Web graphic assistance for DigitalWave.com
View banner samples

Print - Concept & Design through production. Knowledge of 4+ color production.Projects include: Brother Sewing Machines, ScanBook series-Design, illustration and writing ( PDF sample). Clip art created for various national services, recent book for Dover Publications. Clients include: Brother International, Volk Clip Art, Graphic Products Corporation, Dover Publications, Penn State Industries, Tyco Toys, Binney & Smith, Comcast Metrophone and work for agencies and design houses in the Philadelphia/NJ/NY area.

Multi-Image & Multimedia presentations - Work as designer, art director, project manager, illustrator, producer and researcher for speaker support presentations to full-scale multi-image business presentations. Clients include: AT&T, ITT, Johnson & Johnson, Rhône-Poulenc Rorer Pharmaceuticals, Merck Pharmaceuticals,
Planters/Lifesavers, McNeil Pharmaceuticals, Castrol, Merrill-Lynch and Trump Plaza Casino/Hotel. All done with conventional film and Powerpoint.

Video - Designer, animator, illustrator and assistant director. Worked primarily on industrial videos, interactive video & local TV graphics. Skills include doing storyboards, charts & graphs, computer animations and still graphics. I’ve worked on various computer systems including the Quantel Paintbox.

Clients include: Videosmith, Johnson & Johnson, Telequest Productions, DAK Productions, Schutte & Koerting, TV Guide, Forest Pharmaceutical, Interactive Video (IVCI), Banerjee Associates and WCAU-TV.

Film - Art director, designer, illustrator, animator, camera person and writer. Experience in Animation includes conventional cel animation, rotoscoping, stop action and cut paper. Projects include: Award-winning series of 11 short films titled “How Things Work”, shown on CBS’s original Captain Kangaroo show, then in syndication. Title sequence for Boeing Helicopter training film. Set design for the Warner Brothers film “On Deadly Ground”.

Computer Software - Completed 39 watercolor paintings for Macmillan Publishing Educational Software titled “Sights and Sounds.”. Graphic production for “Webster’s Children’s Dictionary” multimedia CD-ROM (for Software Toolworks).

Advertising Products - Design and production of all ad specialties. All wearable sportswear (silkscreen, embroidered and iron-on transfer) caps, pins, jewelry, mugs, pens, menus, signs and table tents.

Other Illustration Work - Through my company Painted Turtle Studio I had my own line of art rubber stamps for crafters. This line of illustrations is currently owned by Stamping Sensations
Recently completed illustrations for "Christmas Cards" game

Studied wildlife art and landscape in watercolor and oil with Frederick William Wetzel. Studied pastels with Deborah Camero. Taught drawing and watercolor painting to adults and children in the Bucks County, PA area. Taught basic drawing, mechanical preparation and commercial art at the Art Institute of Philadelphia. (former) Member of the Society of Craft Designers and the Association of Crafts and Creative Industries (ACCI).